Headlined “Mike Berry’s Big Vision for Marketing Tech at Shutterfly”, Sync Magazine recently featured an article about Mike’s role as head of marketing technology for Shutterfly. Under his leadership, Shutterfly is investing heavily in technology. The company recently migrated to Salesforce for both email and campaign segmentation, with the goal of gaining ground on some of the Silicon Valley giants and ensure the best possible experience for Shutterfly’s legions of fans.
“To make our communications as relevant and as valuable as possible for our tens of millions of customers, we need to invest in technology to tailor those communications to individual interests – and technology is the only way to scale to a high level of personalization across billions of messages a year,” Mike says.
You can read the full article at Sync Magazine