Apparel retailer Sara Lee Branded Apparel announced the appointment of Kevin Hall, Wabash ’81, to the new position of Executive Vice President and Chief Marketing Officer, effective immediately.

Hall, 47, will be responsible for Sara Lee Branded Apparel’s US consumer marketing activities. "Kevin’s work with best-in-class consumer products coupled with his global and regional brand management experience makes him an ideal match for this position and a great complement to our management team," said Richard Noll, CEO.

Hall joins Sara Lee Branded Apparel from Fidelity Investments Retirement Services Company in Boston, where he was Senior Vice President of marketing. Prior to Fidelity, he worked at Procter & Gamble for 16 years and was responsible for such well-known brands as Pantene, Old Spice, Secret, Pert Plus and Vidal Sassoon.

Hall received his bachelor’s degree in biology from Wabash College in Crawfordsville, Ind., and a master of business administration degree in marketing from the Kelley School of Business at Indiana University.

Information from Sara Lee press release.