Zane Linback ’24 — I spent my summer working at VIA Marketing as a web development intern. I want to thank the Wabash Liberal Arts Immersion Program (WLAIP), specifically Dr. Robert Horton, Dr. Pittard, and Dr. Roy Kaplan, for their help throughout the entire process.
As an intern web developer, I worked exclusively in person. I benefited from working in person because I was able to shadow a full-stack web developer. Heading into the internship, I had little idea of what to expect. I was only vaguely familiar with both marketing and coding. Initially, I managed the organization’s social media accounts by creating content plans and designing graphics.
About a week into my internship, I began Search Engine Optimization (SEO) work for clients, which taught me about algorithms, digital marketing, and communication in the business world. I also worked alongside a professional web developer who delegated tasks about CMS and open source software customization.
