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Ezequiel Godinez ’18 The Blue Depths of Marketing

blog picFirst off, I would like to thank the Lilly Endowment program for providing me with such an incredible opportunity. I applied for numerous internship positions, but I was very excited when I found out I had been chosen as the intern for Blue Marketing. I served, over an eight-week period, as a graphic design/ social media “guru” for Blue Marketing located on Main Street in Crawfordsville. Blue Marketing is an award-winning, full-service advertising agency that serves a variety of businesses and organizations. With Blue being a smaller company, their size and expertise allow them to manage all of your advertising and marketing needs such as the following: marketing campaign, company brand strategies, and logos, and working on a single projects. Over time, they have retained many faithful and active clients that play a big part in their success! My time with Blue Marketing was a wonderful experience that I was extremely thankful to be a part of. I learned what “work-life” was like in the business aspect of the working world. I not only gained, but I also strengthen a few key attributes that will surely prove effective later on in life. I felt as if I strengthened my trustworthiness and independence with my employer by showing up on time every day to work ready to present my materials to my coworkers. I consistently offered any helpful advice with the topics at hand because I represented that younger audience that Blue Marketing, if they could connect with this pool of youth, could establish connections they would hope to develop over time. I got to study and research what today’s social media experts like and dislike in posts and images. With my position in the company, I was constantly on the computer. I revamped the company’s social media in Facebook, Twitter, and Instagram realms. I was able to bring my perspective on what “followers” and “friends” on these sites liked to see and mess around with. I brought lots of content, contests, and engaging information to these audiences and felt that I was very successful in my actions! Examples such a new page likes on Facebook and new Twitter followers furthermore proved the methods I was using were proving effective. I worked mostly on Facebook and one of my key projects involved the “building up” of the 2015 Crawfordsville Strawberry Festival. Bringing my creative/spontaneous mind to the table, I came up with a few games and ideas that proved successful and showed in the huge crowds the festival gathered over the weekend! The memories and picture I took are surely something I will not forget! Additionally, I learned to create different designs and edits through Adobe Photoshop, Illustrator, and InDesign programs on a Macintosh computer. I truly value these skills that I have gained throughout this process and hope to maintain these skills so they may be a valuable asset in my job search some time from now! Thank you very much for this experience to explore the blue depths of marketing and I am greatly honored to represent such a prestigious school in Wabash and such a great program through the Lilly Endowment! Thank You!