Banner

Delon Pettiford ’17 Real World Marketing Applications

depettif17

Pettiford ’17

During week three of the LAAB internship we transitioned to the ideas and strategies of Business of Marketing. Throughout the week we learned a numerous amount of relatable business terms for marketing, strategic marketing vs tactical marketing, and the importance of networking. Monday we all had given our own business pitches for a theoretical restaurant which allowed us to use some of these experiences in a real world situation by creating things like income statements, balance sheets, and marketing strategies. We have also been given great opportunities like meeting alumni such as Rob Shook IBM’s chief strategic industry solution. His talk about motivation, creating opportunities for yourself, and networking was great encouragement for us to reach out to alumni because they are here to help. He spoke of how he stood on alumni’s shoulders to reach his goals and as a Wabash man he owes it to the college to pay back his dues and help out the younger generations of Wabash students.

Delon1

LABB students finishing up their negotiation practice

Throughout the internship I’ve learned real world business situations from the many hands-on activities we’ve done throughout the internship, site visits of different start up business, and building relations and meeting alumni. I’ve also learned to speak “business” in the sense of learning many different business vocabulary and understanding all the paperwork behind starting and owning a business. I would like to give a huge thanks to the Lilly Endowment for funding the program. I’ve learned so much in the first three weeks that can be applied to many real world situations. With my Rhetoric major and Econ minor I plan to get into business marketing and then one day own my own business. This internship has opened my eyes to the actual work that goes into business and has motivated me to continue to follow my dreams because they are definitely obtainable with hard work and dedication. Thank you Lilly Endowment