Editor’s Note: Here is an update from Tian Tian ’11, who has moved to Louis Vuitton China.
I started working in the Public Relations department of Louis Vuitton China (Shanghai) in late May and my life has been nothing short of a whirlwind since.
This is exactly where I wanted to be from the beginning! The sales job at 5th Avenue was wonderful, but I was ready to move in a new direction at the end of the 1-year tenure. So, when I saw this golden opportunity to transfer back to China, I snatched it up as quickly as possible. Now, that isn’t to say that I didn’t have to work for it. It took me four different interviews to get this new position. Thankfully, interviews are not that big of a deal after spending so much time in the Career Services office back at Wabash.
My new position as a PR Assistant is rigorous and challenging. Some of my major job functions have included celebrity relations, media relations, and event planning. Since I started in May, I have been dealing with more than thirty different fashion media representatives, and 1st-tier celebrities on a daily basis. I do a lot of the personal styling for celebrities with Louis Vuitton products during red carpet debuts and other events. On the fashion magazine side, I have also been getting more and more familiar with the editors of GQ, Esquire, Vogue, Elle, and several other big names. I provide content for these media outlets and “feed” them with the newest trends from the brand and work to get us more coverage.
Tian holding the September issue of “Numero” magazine with 23 pages of editorials coverage on Louis Vuitton, tagged by the pink stick-it notes.