One word to describe my summer 2025 internship?
Incredible.

I was fortunate to have spent the 2025 summer working for GoCode Overland (co-founded by Josh Kline ’99) as a member of REVelry, a cohort that connects young, ambitious go-to- market professionals with early-stage startups. I worked as a marketing and sales intern for GoCode, but that position quickly took on a role of its own—becoming a “vibe marketer.”

What is “vibe marketing,” you might ask?
“Vibe marketing” is when you leverage AI tools, like ChatGPT, Claude, Perplexity, and Cursor to analyze real-time data within your market segment, and use that data to create marketing content that resonates with your audience and ranks for SEO, AEO, email copy, etc. The use cases are infinite, and the number of monotonous marketing tasks that can be
automated with AI (and remain high-quality) are increasing by the day. And the amount of eXort it takes to get results is so minimal, hence the name “vibe marketing.”

For example, early in the summer, Vaughn Taylor ’25 and I asked Shopify’s native AI tool (which has all our store’s context, such as product info) for quick wins we could implement to generate revenue for GoCode. The answer it gave? Run a Memorial Day Sale.

So as vibe marketers, we did what we do best—we turned to the AI tools yet again to help us craft compelling email sequences and website copy for the campaign.

The result?
$40k in sales.

We did the same thing for our sitewide 4 th of July sale… another $40k. What would have taken us days (and it has before) took us about an hour to organize and push live to our website. This is just one use case, but some of the other results that came about from the vibe marketing eXorts include:

  • Website sessions up 22%, sales up 108%, conversion rates up 66% (compared to last summer)
  • Total search impressions for gocodeoverland.com nearly doubled during the May and August period (compared to the previous 3 month period), going from 116K to 229K impressions over that period
  • Grover’s website traXic (GoCode’s van life app) went from 0 to 3.7K impressions in the website’s first 40 days of being indexed on Google, and Grant Umali and I were able to collectively publish 30+ blogs and programmatic SEO pages to the website, laying a strong foundation for SEO and AEO

Outside of vibe marketing, I spent one week living in a van (thanks Vaughn) in Denver and attending the Adventure Van Expo’s show in Evergreen at the end of July. This ended up being a very rewarding experience, as I was able to oXicially meet many friends in the industry that I had only ever communicated with over email.

I truly feel that my time with GoCode and the rest of the REVelry cohort was pivotal for my early career growth and entrepreneurial vision. Not only was I able to go through Sandler Sales Training with Matt Nettleton (a sales expert) and participate in a summer long think tank (REVelry), but I was given a playground to fail, learn, and grow in the ever-changing go-
to-market world.

I couldn’t recommend participating in the REVelry Cohort more! Thanks to mentors like Josh Kline ’99 and Wes Craig, undergraduates can learn communication and AI skills that will make them nearly invincible in a job market where AI is stealing entry level jobs.