Howard W. Hewitt – The only constant in social media is change. Social media is here to stay. The only certain thing is that it will be different tomorrow, next month, or next year.
Facebook has 1.29 billion users worldwide. Twitter has nearly 300 million users around the world.
Wabash Communications and Marketing has recently refocused its social media approach to be more focused and less of a shotgun method.
Here is an easy example to make the point. We used to post to Facebook 30-40-50 times a month but our reach, those who actually see the page, was quite low. That was frustrating so we took the advice of cutting edge social media firm, Blue Fuego, which serves higher education.
Immediately we cut our Facebook posts down to 12-15 a month, fewer links to take site visitors elsewhere, and we concentrated on engaging photos. The results have been overwhelming. Since Blue Fuego started measuring our engagement June 1, our level of activity has increased 151 percent!
We’ve added several new social media outlets as well. Check out the photos on our Instagram page. Be sure to follow our account and 
(heart) the ones you like best.
Media Center Director Adam Bowen has written about our new series of Podcasts. Podcasts are ideal for travelers, business men on planes, and those who want an extended interview instead of a snippet. Read Adam’s post for more details on Wabash Podcasts.
While not exactly a social media tool, the College recently invested in a drone. The photos and video from high above 301 Wabash Ave. have drawn lots of attention on Facebook, Twitter, and Instagram.
We’re always in the business of recruiting new Wabash men. We have adapted a popular social media platform introduced by Blue Fuego to just one other college. The Brotherhood is a fun and ever-changing look at the men, faculty and staff of Wabash College. Scroll through a few pages to get a look at the Wabash Community.
We remain active on Twitter with daily posts and nearly 2,000 followers. Our YouTube channel is where you can find the latest videos and every Thursday’s Chapel Talk. Our University LinkedIn page provides alums and all of the Wabash community to connect.
Social Media is an always-changing medium. What worked yesterday might not work tomorrow. It requires flexibility, creativity, and consistent messaging.
Hewitt is Wabash College’s Director of Digital Media.
