{"id":4797,"date":"2025-08-07T16:30:14","date_gmt":"2025-08-07T16:30:14","guid":{"rendered":"https:\/\/blog.wabash.edu\/summerinternships\/?p=4797"},"modified":"2025-08-07T16:30:14","modified_gmt":"2025-08-07T16:30:14","slug":"kinnaman-27-csa360","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/summerinternships\/2025\/08\/07\/kinnaman-27-csa360\/","title":{"rendered":"Kinnaman ’27 | CSA360"},"content":{"rendered":"
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I recently finished my first internship of the summer with CSA360 under the guidance of Tony Unfried and Jalen Turpen. I thoroughly enjoyed my time working as a Sales and Marketing Intern.<\/p>\n\n\n\n

I was blessed to see how a fractional CMO works in a small company, a role Allison Nordenbrock Brown filled wonderfully, while also seeing how sales coach Chris Evans, taught my sales advisor.
I jumped into the sales world, which led me to personal growth and priceless realizations. I experimented with and used CRM and prospecting tools like HubSpot and Apollo while also diving into the exponentially growing world of AI in business. Both Grant Roberts and I were lucky enough to take part in NCS4, a sports security conference in San Antonio where the nation\u2019s leading sports security professionals congregated. As I learned, there is nothing more valuable in the sales world than hands-on training. I experienced this from our exhibit booth where we met with potential clients to talk about our software. I individually talked to clients as big as the Security Director for TD Garden and the Emergency Services Manager for the University of Michigan\u2019s Football Stadium.<\/p>\n\n\n\n

On a weekly basis, I executed outbound sales by referring to a sequence, a timeline of how many touchpoints I need to make with a qualified lead to receive a response back. This sequence included cold-emailing, cold-calling, leaving voicemails, and getting yourself acclimated to hearing the word, \u201cNo.\u201d On the internal side of the company, I took up the marketing component of the internship by helping CSA360 post blogs, update HubSpot contacts, and run the company\u2019s LinkedIn, Facebook, Instagram, and X accounts, all while transitioning through a rebrand. <\/p>\n\n\n

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From the lessons, life skills, and business experience that I gained from this internship, a major theme stood out to me. Coincidentally, I found a succinct way to describe this theme through a book which I have been reading on my own time (Ego Is the Enemy by Ryan Holiday). The simple theme that I have digested is to always stay a student. While on hiatus from the consistent student rhythm at Wabash College, I feel as if this valuable lesson will extend for summers to come and life beyond Wabash: Never stop putting yourself in situations to learn. I smile because this seemingly wise proverb reveals a simple truth: the more you learn, the more you realize how little you actually know.<\/p>\n\n\n\n

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I recently finished my first internship of the summer with CSA360 under the guidance of Tony Unfried and Jalen Turpen. I thoroughly enjoyed my time working as a Sales and Marketing Intern. […]<\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,3],"tags":[],"class_list":["post-4797","post","type-post","status-publish","format-standard","hentry","category-2025-summer-internships","category-small-business-internship-fund-sbif"],"w_featured_image_url":"https:\/\/blog.wabash.edu\/summerinternships\/wp-content\/uploads\/sites\/8\/2025\/08\/CSA360-Booth-1024x768.jpg","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/4797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/users\/195"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/comments?post=4797"}],"version-history":[{"count":1,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/4797\/revisions"}],"predecessor-version":[{"id":4801,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/4797\/revisions\/4801"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/media?parent=4797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/categories?post=4797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/tags?post=4797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}