{"id":2572,"date":"2021-07-19T19:50:49","date_gmt":"2021-07-19T19:50:49","guid":{"rendered":"https:\/\/blog.wabash.edu\/summerinternships\/?p=2572"},"modified":"2021-08-03T12:35:31","modified_gmt":"2021-08-03T12:35:31","slug":"lamon-24-modern-stoa","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/summerinternships\/2021\/07\/19\/lamon-24-modern-stoa\/","title":{"rendered":"Lamon ’24 – Modern Stoa Limited"},"content":{"rendered":"\n
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Morgan Lamon ’24 —<\/em> This summer, I was lucky enough to have the chance to intern at Modern Stoa Limited, a company that has made its niche in the sourcing of advertising for various podcasts. While this type of advertising was foreign to me, I was excited at the chance to be able to learn the process and hopefully get the chance to successfully finalize an advertising contract. While working at Modern Stoa, I was able to apply many of the skills I learned through the BIP program especially the core excel skills offered in the Certification Program. These excel skills helped enable me to produce a master spreadsheet of all of Modern Stoa clients that was link vicariously through one another that would allow the team to make quick changes that would be reflected in real-time across all of Modern Stoa\u2019s ad sheets. This skill provided to me from the Business Innovation Program (BIP) through the Center for Innovation, Business & Entrepreneurship (CIBE) at Wabash College was essential in making me a vital member of the Modern Stoa Limited team and ultimately is the reason I was able to take on more complex and difficult tasks.<\/p>\n\n\n\n

Over the course of the summer, I began to work on brand sourcing which allowed me to make decisions on what companies I felt would be the most compatible with podcast personalities. After I made the decision on the compatibility of these brands, I was then tasked with connecting these brands on Modern Stoa\u2019s behalf in hopes of securing a meeting where I could then pitch the brands on the benefits of advertising via a podcast. Ultimately, I was able to connect with multiple brands and help pitch them on the benefits of advertising via podcast. These pitches led to me securing a deal with company Better Help, an online counseling service, to advertise on 4 episodes on one of Modern Stoa\u2019s many clients. Once I had secured a signature on the invoice, I was able to say that I complete my goal of achieving a contract deal with the brand.<\/p>\n\n\n\n

Opportunities like the one I mentioned above are something I didn\u2019t necessarily think I would have this summer due to the fact I am only 19 years old; however, due to the outstanding network of alumni Wabash and the expanding network of donors I was able to strengthen my interest in the advertising world.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Morgan Lamon ’24 — This summer, I was lucky enough to have the chance to intern at Modern Stoa Limited, a company that has made its niche in the sourcing of advertising […]<\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,103,5,1],"tags":[],"class_list":["post-2572","post","type-post","status-publish","format-standard","hentry","category-2021-summer-internships","category-cibe","category-cibe-internship-program","category-uncategorized"],"w_featured_image_url":"https:\/\/blog.wabash.edu\/summerinternships\/wp-content\/uploads\/sites\/8\/2021\/07\/IMG_4505-768x1024.jpg","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":2,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/2572\/revisions"}],"predecessor-version":[{"id":2777,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/posts\/2572\/revisions\/2777"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/media?parent=2572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/categories?post=2572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/summerinternships\/wp-json\/wp\/v2\/tags?post=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}