{"id":61,"date":"2006-03-10T11:33:44","date_gmt":"2006-03-10T11:33:44","guid":{"rendered":"http:\/\/blogs.wabash.edu\/fyi\/2006\/03\/10\/a-contrast-in-marketing-challenges\/"},"modified":"2006-03-10T11:33:44","modified_gmt":"2006-03-10T11:33:44","slug":"a-contrast-in-marketing-challenges","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/fyi\/2006\/03\/10\/a-contrast-in-marketing-challenges\/","title":{"rendered":"A Contrast in Marketing Challenges"},"content":{"rendered":"

\"\"Howard W. Hewitt<\/i> – The 11 Wabash students studying marketing during spring break week got a real contrast Wednesday and Thursday and a realistic look at opportunities and challenges businesses may face.<\/p>\n

Thursday the group traveled to South Bend, In., and visited the College Football Hall of Fame. The Hall has been in South Bend for about five years after a long run at Kings Island, Cincinnati.<\/p>\n

Read the students’ blog about the week long experience and see more photos here<\/a>.<\/p>\n

The students toured the beautiful facilities and met with its marketing manager to discuss the challenges. The Hall is drawing about 65,000 visitors a year with a large portion of those coming on Notre Dame home football game weekends. The challenge is to substantially grow the number of visitors on a very limited budget.<\/p>\n

In contrast, the student’s visit to Scott Smalstig ’88 and Joseph David Advertising in Muncie was a high-energy hour and a half planning strategy for an elite island resort community. Smalstig led the students through an exercise looking at marketing strategies for the wealthy community.<\/p>\n

The contrast and road trips added spice to a week of classroom learning. The students really got involved when taken on sight to look at challenges and opportunities within the field of marketing.<\/p>\n

In each city, a few alums joined the students for dinner at nice restaurants to talk about their careers and days at Wabash.<\/p>\n

It might not have been the beach, a European immersion experience, or even time at home, but clearly the 11 men had an enjoyable and educational break.<\/p>\n

In photo: The Monon Bell rivalry is just one of several represented in the College Football Hall of Fame at South Bend.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Howard W. Hewitt – The 11 Wabash students studying marketing during spring break week got a real contrast Wednesday and Thursday and a realistic look at opportunities and challenges businesses may face. […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"w_featured_image_url":"","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":0,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}