{"id":3179,"date":"2018-07-13T19:52:05","date_gmt":"2018-07-13T19:52:05","guid":{"rendered":"https:\/\/blog.wabash.edu\/fyi\/?p=3179"},"modified":"2018-07-13T19:52:05","modified_gmt":"2018-07-13T19:52:05","slug":"olab-a-herzog-family-tradition","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/fyi\/2018\/07\/13\/olab-a-herzog-family-tradition\/","title":{"rendered":"OLAB: A Herzog Family Tradition"},"content":{"rendered":"<p>Matchmaking and marriages. Children and grandchildren.<\/p>\n<p>Tobey Herzog has seen it all during his time with OLAB, the Opportunities to Learn About Business summer program, and that\u2019s just from his own family!<\/p>\n<p>OLAB is a one-week hands-on introduction to business and the market economy for young women and men entering their senior year in high school. Now in its 46th consecutive year at Wabash, the program\u2019s success is known nationwide.<\/p>\n<figure id=\"attachment_3182\" aria-describedby=\"caption-attachment-3182\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-3182\" src=\"http:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey-300x200.jpg\" alt=\"Professor of English Emeritus Tobey Herzog\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey-300x200.jpg 300w, https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey-768x512.jpg 768w, https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey-1024x683.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-3182\" class=\"wp-caption-text\">Professor of English Emeritus Tobey Herzog<\/figcaption><\/figure>\n<p>In 1978, Tobey began his time as an OLAB instructor teaching about writing job applications. He later taught advertising and marketing and worked with OLAB until 2010.<\/p>\n<p>\u201cI really enjoyed interacting with the high school students in that environment because they were highly motivated,\u201d Tobey said. \u201cI liked watching the students take the material I taught them and put together their own ads and campaigns. Plus, it was a nice change of pace.\u201d<\/p>\n<p>OLAB marketing campaigns featuring children often included Tobey\u2019s then young sons, Rob and Joe.<\/p>\n<p>And when they were both old enough, Rob and Joe went from the instructor\u2019s kids to participants to OLAB counselors.<\/p>\n<p>Joe\u2019s wife, Marci, also went through OLAB.<\/p>\n<p>Then there\u2019s Rob\u2019s wife, Beth. She didn\u2019t attend OLAB as a high school student, but her connection to the program makes this family\u2019s story even more interesting.<\/p>\n<p>Rob was living in Washington D.C. and studying at Georgetown, when he came home one weekend for a wedding.<\/p>\n<p>That evening, he had plans to reconnect with his former OLAB counselor Greg Shaheen, who has now worked with OLAB in various capacities for more than 30 years.<\/p>\n<p>\u201cWhen he showed up at my house,\u201d Greg recalled, \u201cwe started talking about the wedding, and he said he had hit it off with one of the bridesmaids (Beth). He said something along the lines of, \u2018If I lived in Indiana, she would likely be the one.\u2019<\/p>\n<p>\u201cI looked at him and said, \u2018Then why are you here with me??\u2019\u201d<\/p>\n<p>At that, Greg made Rob change their original plans and drove him up to Culver, Indiana, where Beth was working at her relatives\u2019 root beer stand.<\/p>\n<p>OLAB was two weeks away, and the program was short a female counselor that year.<\/p>\n<p>\u201cSo I hired Beth on the spot,\u201d Greg said.<\/p>\n<p>\u201cBeth had no idea what the program was even about,\u201d Tobey laughed. \u201cGreg was doing this for Rob and Beth. That was his motivation.\u201d<\/p>\n<figure id=\"attachment_3183\" aria-describedby=\"caption-attachment-3183\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Mia.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-3183\" src=\"http:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Mia-300x200.jpg\" alt=\"Mia Herzog\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Mia-300x200.jpg 300w, https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Mia-768x512.jpg 768w, https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Mia-1024x683.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-3183\" class=\"wp-caption-text\">Mia Herzog, bottom right<\/figcaption><\/figure>\n<p>Tobey had no idea he was working with his future daughter-in-law that week, but he said that week allowed him to see how great she is.<\/p>\n<p>Rob and Beth later married, and \u2013 of course \u2013 Greg was in their wedding. Now their oldest daughter, Mia, is participating\u00a0in OLAB this week.<\/p>\n<p>\u201cIt\u2019s become somewhat of a family tradition: Herzog-related people go to OLAB,\u201d Tobey said. \u201cIt\u2019s a rite of passage in the family, and I\u2019m really excited that Mia\u2019s here.\u201d<\/p>\n<p>\u201cAnd they owe it all to me,\u201d Greg laughed.<\/p>\n<p>\u201cBut sincerely, it is really cool to see how everything has come full circle.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matchmaking and marriages. Children and grandchildren. Tobey Herzog has seen it all during his time with OLAB, the Opportunities to Learn About Business summer program, and that\u2019s just from his own family! [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3179","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"w_featured_image_url":"https:\/\/blog.wabash.edu\/fyi\/wp-content\/uploads\/sites\/4\/2018\/07\/Tobey-1024x683.jpg","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":3,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"predecessor-version":[{"id":3185,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/posts\/3179\/revisions\/3185"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/fyi\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}