{"id":10965,"date":"2021-07-07T13:50:51","date_gmt":"2021-07-07T17:50:51","guid":{"rendered":"https:\/\/blog.wabash.edu\/alumninews\/?p=10965"},"modified":"2022-07-25T15:32:30","modified_gmt":"2022-07-25T19:32:30","slug":"joe-johnson-11-to-launch-obvious-shirts-storefront","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/alumninews\/2021\/07\/07\/joe-johnson-11-to-launch-obvious-shirts-storefront\/","title":{"rendered":"Joe Johnson \u201911 to launch Obvious Shirts storefront"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1-1024x742.jpeg\" alt=\"\" class=\"wp-image-10966\" width=\"326\" height=\"235\" srcset=\"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1-1024x742.jpeg 1024w, https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1-300x217.jpeg 300w, https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1-768x557.jpeg 768w, https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1.jpeg 1050w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/a><figcaption>Joe Johnson<\/figcaption><\/figure><\/div>\n\n\n\n<p>After years of pushing out thousands of witty one-liner T-shirts from his basement, Joe Johnson \u201911 will be expanding Obvious Shirts\u00a0with the launch of a storefront in late July a block from Wrigley Field.<\/p>\n\n\n\n<p>Johnson\u2019s new moves with the business, which he started four years ago, were highlighted in a recent article by the Chicago Tribune. You can read the <a href=\"https:\/\/www.chicagotribune.com\/sports\/cubs\/ct-chicago-cubs-obvious-shirts-joe-johnson-20210624-qpb2xy52h5gm5oq4uflgkjc4le-story.html\">full story here<\/a>.<\/p>\n\n\n\n<p>A Chicago Cubs pitcher inspired Johnson\u2019s first Obvious Shirt in 2015 \u2014 \u201cJake Arrieta is Good at Baseball\u201d \u2014 and a chance meeting at a Cubs Convention in 2017 led to a deal with Clark Street Sports that put the shirts in dozens of stores across Chicago. <\/p>\n\n\n\n<p><a href=\"https:\/\/blog.wabash.edu\/magazine\/2019\/01\/08\/starting-business-is-a-leap-of-faith-obviously\/\">WABASH MAGAZINE: Starting Business Is a Leap of Faith \u2014 Obviously<\/a><\/p>\n\n\n\n<p>During the baseball season, Obvious Shirts sells roughly 10,000-15,000 shirts per month from online sales, wholesale and distribution in outlets such as the Cubs Team Store and Clark Street Sports locations.<\/p>\n\n\n\n<p>\u201cIt\u2019s nonstop, organized chaos in my brain,\u201d Johnson told the Tribune. \u201cWhat I\u2019m most proud of is just the fact that my girlfriend and I were able to create this out of nothing and make something that we\u2019re proud of.\u201d<\/p>\n\n\n\n<p>While at Wabash, Johnson majored in rhetoric with a minor in economics and concentration in business and entrepreneurship. He was a member of the baseball team and Lambda Chi Alpha.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of pushing out thousands of witty one-liner T-shirts from his basement, Joe Johnson \u201911 will be expanding Obvious Shirts\u00a0with the launch of a storefront in late July a block from [&hellip;]<\/p>\n","protected":false},"author":177,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10965","post","type-post","status-publish","format-standard","hentry","category-news"],"w_featured_image_url":"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2021\/07\/joe-johnson-e1546987579193-1050x761-1-1024x742.jpeg","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/comments?post=10965"}],"version-history":[{"count":2,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10965\/revisions"}],"predecessor-version":[{"id":10968,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10965\/revisions\/10968"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/media?parent=10965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/categories?post=10965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/tags?post=10965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}