{"id":10510,"date":"2019-01-23T10:08:25","date_gmt":"2019-01-23T15:08:25","guid":{"rendered":"http:\/\/blog.wabash.edu\/alumninews\/?p=10510"},"modified":"2019-01-23T10:08:25","modified_gmt":"2019-01-23T15:08:25","slug":"mike-berry-92-featured-in-sync-magazine","status":"publish","type":"post","link":"https:\/\/blog.wabash.edu\/alumninews\/2019\/01\/23\/mike-berry-92-featured-in-sync-magazine\/","title":{"rendered":"Mike Berry \u201992 Featured in Sync Magazine"},"content":{"rendered":"<p><a href=\"http:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2019\/01\/Berry_Mike.jpg\"><img decoding=\"async\" class=\"wp-image-10511 alignleft\" src=\"http:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2019\/01\/Berry_Mike-200x300.jpg\" alt=\"\" width=\"146\" height=\"220\" srcset=\"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2019\/01\/Berry_Mike-200x300.jpg 200w, https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2019\/01\/Berry_Mike.jpg 400w\" sizes=\"(max-width: 146px) 100vw, 146px\" \/><\/a><\/p>\n<p>Headlined \u201cMike Berry\u2019s Big Vision for Marketing Tech at Shutterfly\u201d, Sync Magazine recently featured an article about Mike\u2019s role as head of marketing technology for Shutterfly. Under his leadership, Shutterfly is investing heavily in technology. The company recently migrated to Salesforce for both email and campaign segmentation, with the goal of gaining ground on some of the Silicon Valley giants and ensure the best possible experience for Shutterfly\u2019s legions of fans.<\/p>\n<p>\u201cTo make our communications as relevant and as valuable as possible for our tens of millions of customers, we need to invest in technology to tailor those communications to individual interests \u2013 and technology is the only way to scale to a high level of personalization across billions of messages a year,\u201d Mike says.<\/p>\n<p>You can read the full article at <a href=\"https:\/\/sync-magazine.com\/2019\/mike-berry-shutterfly\/\">Sync Magazine<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Headlined \u201cMike Berry\u2019s Big Vision for Marketing Tech at Shutterfly\u201d, Sync Magazine recently featured an article about Mike\u2019s role as head of marketing technology for Shutterfly. Under his leadership, Shutterfly is investing [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10510","post","type-post","status-publish","format-standard","hentry","category-news"],"w_featured_image_url":"https:\/\/blog.wabash.edu\/alumninews\/wp-content\/uploads\/sites\/12\/2019\/01\/Berry_Mike.jpg","_links":{"self":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/comments?post=10510"}],"version-history":[{"count":4,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10510\/revisions"}],"predecessor-version":[{"id":10515,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/posts\/10510\/revisions\/10515"}],"wp:attachment":[{"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/media?parent=10510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/categories?post=10510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wabash.edu\/alumninews\/wp-json\/wp\/v2\/tags?post=10510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}