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Thanh Tran ’17 The Art of Persuasion

 

Than and Pete

 

Thanh Tran ’17- It’s hard to believe that 5 weeks of my internship had already passed. The last 5 weeks was an excellent work experience. Speaking of email marketing, people may assume that there’re not much work involved in it. As I told my friend once about my internship title, he asked me: “So you just sit there and click the send button?” I wished it could be simple as that but “unfortunately”, in fact, it was not. I have to admit that I was a bit worried before my internship started since I just finished my first year and didn’t have many course works in business. However, with the step-by-step instructions from Curtis Peterson ’10 and other team members, I was able to learn and enhance my skills substantially in marketing.

Angie’ List is a consumer-reviews company whereby people sign up for membership to view the reviews of other customers and use the recommended services. In other word, it’s a reciprocal platform of which Angie’s list suggests the best service providers to consumers and in return, the consumers leave the reviews after they use the services. The Email Marketing team, of which I intern in, is a core function of that review-based system. Our job is to get the members to sign-up for membership as well as help them leave the reviews after they use a service or purchase a deal. Our team has four great members. They are Jared, Weston, Seth and my supervisor, Curtis Peterson. My internship wouldn’t become a great learning and working experience without the dedicated guidance from Jared and Curtis. As I mentioned above about the email marketing function, my internship tied to the review collection, including updating and analyzing data. On a daily basis, I handle most of the tasks with Excel and some specialized email marketing tools, which are ExactTarget, Formstack, FTP and AL-tool. On every Monday, I cleaned up the submission spreadsheet that I pulled out from Formtack to calculate the conversion rates of the test and control groups. Then, I conducted A/B split tests to determine which one is the winner of the weekly email campaign. I also sent out review emails to over one million member on every Monday, which was quite intimidating since a small error could mess up the whole process. On Friday, I executed quality assurance (QA) to ensure proper emails templates and resolution regardless of viewing screens before they were sent. In addition, the best part of my internship was the email project, thanks to the great initiative of Curtis Peterson. First of all, I created four types of Gmail accounts based the increasing level of engagement: they never engaged, rarely engaged, less engaged and engaged. With those accounts, I signed up for Facebook, Twitter, LinkedIn, TripAdvisor, HomeAdvisor and Yelp. I keep track of the emails from those websites to calculate the email frequency as well as the way they approach members with respect to different engagement degrees. And for that reason, my project is also called the email “spy” project. Indeed, I found out very interesting things about how each Websites above email their members. For instance, Facebook keeps the same subject lines for their emails, whereas LinkedIn tweaked their emails a lot.

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Speaking of my internship, it would be a serious mistake if I didn’t mention the workplace environment at Angie’s List. Angie’s List does care about its employees. Indeed, we don’t have to wear business casual to work. People can wear whatever they want as long as they’re appropriate. There is a small gym on campus where employees can have a short break to work out. Angie’s List employees can enroll in a fitness program of which they get awarded for a number of pounds they lose. During my internship, the human resource team organized an Interns Olympic Day where interns competed against each other in a variety of outdoor games. It was a fun day as all of us have the great opportunity to know each other. My friend Shelby Logan from Northwestern University won the Intern of the Year. Along with that, working with my team is an interesting thing too. People here are very friendly as they’re willing to help when you reach out to them. We also have a Friday lunch that people at the Marketing department can have lunch together. Just so you know, I had a Friday lunch with Angie Hick once. As my supervisor Curtis told me on his last day at Angie: “Money is important but not everything, what matters is who you’re working with.”

Now, I can say with confidence that my knowledge of email marketing was substantially improved. What you show on your email has a significant impact on the viewers. It can be a subject line, a picture or an appealing call-to-action. Email marketing is cost-effective, yet the most effective marketing campaign. With that being said, it’s a job that requires creativity, innovation and meticulous analysis.

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Finally, I would like to take my last part to thank Wabash College for offering such great opportunities like this to Wabash students. I also want to thank Lilly Endowment, Inc for providing me this opportunity. Without the funding from Lilly, this would not be possible. Last but not least, I want to say my biggest thanks to Curtis Peterson ’10 and Jared Campbell for guiding and teaching me with great dedication.

Fenton ’15 Sunshine State

Left to Right: Adam Andrews '12, Stephen Fenton '15, and Andrew Shelton '03 at Paramount in front of their new robotic plastic injection press

Left to Right: Adam Andrews ’12, Stephen Fenton ’15, and Andrew Shelton ’03 at Paramount in front of their new robotic plastic injection press

Stephen Fenton ’15 - Halfway through my internship at Paramount Mold and Tool, I have learned numerous invaluable lessons regarding business and professionalism, as well as learning a lot about myself and how to function in a fast-paced, diverse, and completely different world. Paramount Mold is a plastic injection plant where various plastic products are manufactured, ranging from PVC pipes to remote controls to extremely important medical devices and parts. Aside from the plastic injection aspect of the factory, Paramount is unique in that it still constructs its own plastic injection tools (or molds), as well as tools for other plastic injection plants. Paramount Mold and Tool is owned and operated by Wabash alumnus Andrew Shelton ’03, and more recent alumnus Adam Andrews ’12 presides over the sales department. Although both men preside over numerous business duties, they are both highly invested in the factory itself, and the production of Paramount’s products from A to Z. In my effort to assist the Paramount staff in its continual growth, I have gathered data regarding numerous aspects of the factory and its production, and then transposing it into a digital format while providing initial analysis. I have also had the chance to compose, review, and edit workplace organizational systems and literature. In undertaking these activities, I have learned invaluable lessons regarding business, from plant management to logistics to pricing and sales, all the while learning more technical skills, from Excel to a workplace computer program called JobBOSS, and many other business important computer programs in between.

As great as my summer at Paramount has been, my time away from the office has been a tremendous experience in itself. I drove through six and a half treacherous hours of Florida traffic on the afternoon before my internship started and arrived at a place in downtown Fort Lauderdale that I had never seen and had a hard time imagining. Since then I have met great people and felt right at home; nearly everyone here is very accommodating and is willing to talk to you, which if you know me, is nice to see. I have never felt too far from home, for I’ve had family down here for what seems like half of my time here (one of the many perks of being birthed into a family of “Floridians”). I have also made numerous weekend adventures to the cosmopolitan metropolis of Miami, which is like nothing that I have ever experienced in my life. While dining at a famous Cuban restaurant and coffee shop deep in the heart of Miami, David Beckham and his family came in and sat down next to my family and I, all after an excellent, in-depth tour of the beautiful Marlins Park. Outside of the hustle and bustle of Miami, I was lucky enough to be taken out onto the deep sea with Wabash alumnus and fraternity brother Cory Olson ’85 and his live-in intern and classmate of mine, Hongli Yang ’15, where we collectively caught two amber jacks and two great and delicious gag groupers, all before I was able to catch my first ever sailfish. My summer in the Sunshine State has given me memories and lessons that will last forever, and I am extremely grateful for the opportunity that I have been given through the Small Business Internship Fund.

Nick Sommer ’15 The Many Hats of Business

IMG_5324Wearing many hats

Nick Sommer ’15 - Growing up working in a small family business, I accustomed to working in an environment where everyone is close to each other, and every worker wears many different hats.  Finding Connecta Corporation has to be one of the closest internships I could have found to my family’s small business.  In this small manufacturing business of small precision parts, I have put my liberal arts education to the test while working through the long list of a variety of projects to be completed by the end of the summer.  Working for a company of this size (less than 20 employees) I have to produce quality work and contribute immensely in order to help the company continue to do business.

My work this summer has required me to wear many different hats as one may say.  I’ve done jobs from repairing parts, to accounting work, and even marketing.  Since I started later in the summer, I was thrown into the middle of a huge project: completely redesigning the way the company stocks their raw material.  This system involves reorganizing material into PVC pipes, separating them by material, alloy, and purchase number.  My to-do-list for this summer has also included updating the company’s website and creating and posting on the company’s social media pages, along with many other miscellaneous tasks.  My fellow intern, an engineering student at Butler University, and I have created videos, sales brochures, and bounced ideas back and forth in order to improve and modernize the company’s marketing capabilities.

What have I learned from this experience?  Well, it would be tough to squeeze everything I’ve learned into one blog.  One aspect that I have learned is not only vital in a business setting, but in everyday life as well.  This is accountability.  Since this is such a small business, you are expected to pull your weight and complete each and every job in a timely manner.  The business is like a team; where everyone is expected to do their part and work together in order to be successful.  I know I can rely on anyone here in the company for help and I can count on them as more than just co-workers.

I would like to thank the Lilly Endowment, Inc. for making this internship possible.  Having real world experience is very important for any student to gain before graduating from college, and what Lilly Endowment provides for students like me is awesome.  I would also like to thank Mr. Scott Crawford and Mr. Alan Pyle ‘67 for giving me this opportunity to work for Connecta Corp.

Alan Ortiz ’17 LABB Introduces Business Concepts

Alan Ortiz ’17 - The Liberal Arts Bridges to Business was an excellent opportunity for me to see what the business world is like.  It is an excellent program full of fun and great opportunities to learn a great amount about the business world.  All seven weeks were a great experience and I will definitely recommend it to as many people as I possibly can next year.  Throughout the seven weeks I had many challenges to overcome and a great amount of work to do, but it was exciting work and I really enjoyed all the tasks that I had in hand, because I was able to work on many of my weak spots.  I was challenged to think critically everyday and I got to talk to many extremely successful alums.

There were many great experiences throughout the seven weeks, but my personal favorite was when we visited JMI and met with Wes Zirkel ’98.  He talked to us about the business side of marketing and how lawyers are extremely involved in marketing deals.  He also showed us the sexy side of marketing and I was extremely impressed by what he does.  I also enjoyed his stories about all of the work experience that he had and everything that he has done throughout the years.  I was extremely impressed by all of his achievements and all that he has done at such a young age.  At JMI we also got to see many exotic cars, which I thought, were really cool!

Ortiz

Ortiz ’17 at JMI

The last week of the LABB program we presented our consulting project.  This was a project that we had been working on for about 5 weeks.  My group suggested to incorporate a new system called EMS.  I thought that our presentation was a great one and even though I did not have the chance to present I think that our work paid off.  In conclusion I would like to say that doing this program was something that has really helped me in being a more educated individual in the business world, and I would like to thank the Lilly Endowment and our teacher Roland Morin ’91 for putting this internship together and allowing us to have this great opportunity.

Alex Hawkins ’15- Chamber of Commerce

Alex Hawkins Summer Internship 2014Alex Hawkins ’15- I have always been amazed by how fast time goes by during the summer, but it seems that this summer is going by particularly fast! This is unfortunate because this very well might be my last summer before having to go out into the “real world.” I am sure my fellow incoming seniors share this same feeling. It is summer break though, which means books are closed (for most of us) and Wallies across the nation are partaking in internships and other various jobs. I was lucky enough to land one!

Unfortunately, the internship I’m in did not place me somewhere amazing like Ft. Lauderdale (shout out to Stephen Fenton). Instead, I am located in good old Crawfordsville, Indiana. Now most people would dread being in here during the summer (especially for the second summer in a row), but fortunately for me, I have five fraternity brothers working internships around town. Sometimes I feel like I never even left the Phi Delt house, so it really isn’t that bad. Besides, once you turn 21, your options for things to do in Crawfordsville expands greatly.  I am very thankful for the Lilly Endowment for providing the funding for this internship as well.

I’m interning for Crawfordsville/Montgomery County Chamber of Commerce, and my official title is Management and Marketing Intern. When I first arrived, I was told that the day-to-day operations would never really be the same. I didn’t quite realize the extent of this until after I worked my first week. From making calls, attending meetings, finding sponsors for our golf scramble and business expo, to making adjustments on their website and social media, each day presents new assignments.

One of my projects I recently finished was the aforementioned Chamber’s annual golf scramble. This project was a lot of fun and taught me many different things about organizing an event of this scale. It also helped prepare me for the project I am currently working on, the Chamber of Commerce Business Expo.  For this project I made the online registration form, made tons of phone calls, and sent a lot of emails.  This project has been keeping me busy, but I am really enjoying talking with all the local businesses.  Working on these projects has helped me further expand various professional skill sets including organizational and social skills; two key skills that I believe are essential in any kind of profession.

I only have two and a half weeks left with my internship, but I plan on milking the most I can out of it. I encourage all those with internships to attend the things that your business/organization provides and puts on. One thing I am looking forward to that the Chamber of Commerce puts on is our Breakfast-Before-Business: a networking opportunity for Chamber members. I have always thought of myself as a business-savvy guy, so I look forward to talking and networking with local business owners.

Wabash has really taught me how to network. Good luck to all with your summer internships, and I look forward to seeing everyone back on campus and having a great senior year.

WAF!

Grant Klembara ’15- Corporate Marketing

Grant picGrant Klembara ’15 - In late January, I attended the winter Trustee-Alumni Board Dinner with some of my fellow Wallies. After mingling with a variety of doctors, CEOs, entrepreneurs, and other successful alumni, I found myself sitting at a table with Jim Kerr ’92, the VP of Business Development at Allegient LLC. Eager to make good first impressions, students anxiously introduced themselves around the dinner table. Alumni, on the other hand, cracked jokes to break the ice and calm the noticeable tension. Before long, everyone began sharing stories, ideas, concerns, and life lessons that related back to our beloved college. Jim and I swapped stories about sports and life, recounting the sweet memories that will forever shape our views of Wabash. The night ended with contact sharing, handshaking, goodbyes, and promises to keep in touch.

Little did I know that four months from then, I would be the newest member of the Allegient marketing team—sitting just on the other side of the wall of Jim’s office. With no previous ‘corporate’ work experience, I really didn’t know what to expect. Guidance from Brad Pusateri ’14, my fraternity brother and Allegient’s last Wabash intern, eased some of that uncertainty. He helped me through the application process and introduced me to Lindsey LaBerge, Allegient’s Marketing Manager.

Since my first day in May, I’ve had not only the privilege to work with Lindsey and Josh Burkhead, the newly hired Social Media Coordinator, but the opportunity to learn from them and their experiences. I’d like to thank both them and the entire Business Development Team for supporting and directing me these past five weeks, and for accepting me as a member of the team. It truly has been an amazing learning experience.

At this point, you’re probably thinking, “That’s great Grant… But what have you been doing for the past five weeks?” I’ll stop dancing around the question. I’ve been Inbound Marketing Certified for Hubspot, a company providing a SaaS to help other companies with their online marketing strategies. I’m also currently working on a sales certification in two of Microsoft products: SharePoint and Dynamics CRM. I’ve written several blogs addressing Allegient’s new partnerships, researched Allegient’s use of social media outlets and produced reports/schedules for each (i.e. Twitter and LinkedIn), and I’ve participated in business meetings, webinars, in-person seminars, and event planning committees.

One of my favorite experiences thus far has been my interaction with Element Three, a marketing agency just down the road. Allegient is currently in the process of formalizing a “Brand Plan,” to help enhance and direct their marketing efforts. From a marketing perspective, I simply couldn’t be with Allegient at a better time. I have been free to actively participate in the discussion, thanks to the Lindsey and the Allegient Team.

There’s a difference between being busy and doing busy work. There’s no doubt I’ve been busy. This internship has proven to be unique; activities such as filing folders, making copies, and running tedious errands has not been a part of this experience. There’s a reason for that. Allegient recognizes the importance of personal improvement and the value of first-hand experience. No matter how big or small their role is, each employee is seen as a valuable resource to the company. I believe it is that attitude that separates the good companies from the great ones.

Of course, none of this would be possible without the Lilly Endowment Fund, so to them I am thankful. This partnership and investment in Wabash College students will undoubtedly continue preparing young men for a successful future.

Tyler Munjas ’16 Beyond the Reviews

Angie’s List: Beyond the Reviews

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Tyler Munjas ’16 - Though I now am a true “List Lover,” I must admit that I was a tad skeptical at first about my decision to intern with the Indianapolis-based Angie’s List. Looking back five weeks ago to my first drive over, I had harnessed skepticism, nerves, and some doubt. My official title reads “Business Intelligence Intern” and I knew that I would be working with Data Analytics, but what could I possibly do for a company that runs solely off of consumer reviews? That question was the source of my skepticism. After meeting up with, and talking to my supervisor and fellow Fiji Brother, JP Patterson ’08, however, I began to see an Angie’s List that stretched far beyond just consumer reviews.

For example, one of my first projects was to work with “Band of Neighbors.” This new feature of Angie’s List divides members up into geographically defined neighborhoods, which is separate from, and at a far more local level than the traditional markets that members are placed when registering. Within their neighborhoods, members can post reviews, inquire about hyperlocal events, and communicate with those closest to them.

By developing an understanding of the underlying goals and missions of Angie’s List, I saw it not just as a business which provides its members with top rated service providers (the companies that are reviewed on Angie’s List), but also as a tool for these service providers to improve their daily operations through incentive programs. Service Providers cannot pay to be on Angie’s List, but once they meet certain criterion, which relies heavily on their consumer designated grade, they are able to pay to advertise on Angie’s List. The grade produced from their reviews also determines whether or not they show up at the top or bottom of the list when members search within their category. This is just one way that service providers are incentivized to perform and interact well with their customers.

Similar to the discounted offers of Groupon, Service Providers can also offer “Big Deals”. These deals offer discounted rates and prices on standard cleaning, remodeling, installing, etc., and can only be purchased through Angie’s List. However, only the top consumer rated and trusted service providers are allowed to offer Big Deals. Since these deals are to be purchased exclusively through our site, it allows us to monitor the service provider and their communication with our member. By controlling and monitoring all parts of the transaction, from the initial search to the payment of services, I’ve realized how dedicated Angie’s Lists is to improving the efficiency and quality of the businesses on the list. Not only does this represent Angie’s Lists flexibility and ability to successfully pivot their business strategies, but it also represents the dedication of its members, ensuring that they receive the best quality of service from any company they hire from the list.

As an intern for the Data Analytics team, I’ve become exposed to all of these unique facets. I learned how to write and understand code in MySQL, which is database software where all of Angie’s Lists’ data is stored in hundreds of different tables. When different departments need quantitative information on service providers or members, they contact the analysts who code the query, or request that pulls pieces of data from different tables to create a new table specific to that request. Having just taken Statistics and Econometrics where I worked with Stata, the data software used by the econ department, I am able to take some of what I had learned in the classroom and apply it to the different projects I am assigned. I would like to thank JP for giving me the opportunity to take on meaningful, actual work. Rather than sending me his coffee order, he sends me requests and projects that he is working on, and compares our results, guiding and teaching me through the best possible way; experience. Also, he contacted the Accounting and Finance department expressing my interest in their work, allowing me the opportunity to shadow them for this week. In true Wabash fashion, this internship has been nothing short of an exciting, valuable, and well-rounded experience.

Finally, I would like to take the last part of my blog to thank Wabash College for continually offering such opportunities. This is my 3rd internship through Wabash and the experiences I’ve had the pleasure of taking part in are an integral part of my professional development. Last but definitely not least, a huge THANK YOU is necessary for Lilly Endowment, Inc. for providing not just me, but also Angie’s List with this opportunity. Without the funding from the Lilly Endowment, Inc. this literally would not be possible.

Groff ’15 Non-For Profit Experience

Ethan Groff ‘ 15 – First of all I would like to thank the Lilly Endowment for their funding, which makes this all possible, and Mr. Roland Morin, Wabash class of ’91, for recommending me to apply for this internship. Over the past 6 weeks I have been the Intern at the Mishawaka-Penn-Harris Public Library (MPHPL). So, I’m a librarian you ask? Nope, not at all! However, over the past 6 weeks I have been given the opportunity to be everything in the library except the librarian (Librarians need an MLS after all). In my brief stint here at the library I have been simultaneously exposed to the world of non-for profits, and the world of education. My internship is focused around a set of projects that my bosses want me to help the library with. These include; group projects, from website design meetings to a presentation and discussion of Hoopla (an online based resource rapidly gaining popularity with libraries across the country), to individual projects, such as working on a Social Media plan, doing research on other libraries to help us plan the most up to date programs, and then attending those Summer Reading programs. Some particular highlights include, walking alongside the library in the Memorial Day parade, a local puppeteer putting on a very funny show, visiting different libraries throughout the state to do on-site research, and creating the wireframes that will eventually become the Library’s new website. Every day presents itself with new challenges and surprises, and all of these different activities mean I haven’t had a “regular” day yet!

Ethan Groff Summer Internship 2014

Now of course one of the first questions people ask me is; are you going into Library science after graduation? The answer to that is no, but that doesn’t mean this internship hasn’t been extremely valuable and insightful in helping me discover what it is I do want to do when I graduate. I have seen first-hand what it means to be passionate about ones work. The Librarians here are very passionate about helping people find the right book, but more importantly are passionate about helping people learn. The joy on the faces of the librarians and children during the summer programs (and my own joy that comes from sharing these experiences) has been a powerful teacher. In a more professional sense, this internship has taught me many of the ins and outs of running a company. My boss is in charge of hiring’s at the library, and I have gotten to see the kind of time and effort that is put into hiring new members to a staff (even if I cannot be in the interviews myself).  Through my conversations with Dena (my boss), Donna (the Branch manager at the downtown branch, also technically, another boss), and Dave (The Library director, THE boss) I have been asked to weigh in on matters that affect the entire running of the library. The projects I am currently working on include, helping redesign the website and doing research for the 30th anniversary celebration of our Bittersweet branch (Penn Township). By the end of the summer I will also be able to add budgeting (finance), Public relations, and Marketing to my resume. Needless to say, even though Library Science may not be in my future, this Internship has been very beneficial to me.

Finally, this summer has taught me a great deal about myself. Because a big part of my Internship focuses on projects that I work on independently I have had the opportunity to find out that I can be an excellent self-starter. (I have also found that sometimes I am not!) I have found out that I am very passionate about helping people learn (I think I get that from my mom, a high school teacher). I have found out that I enjoy my job much more when I am working directly with other people. Finally, I have learned that one is never too old to enjoy a good puppet show. Have a wonderful summer everyone!

Albertson ’15 StilL 630 Delivers for SBIF Intern

Kyle Albertson '15

Kyle Albertson ’15

Kyle Albertson 15 - From the moment I walked into the distillery on May 19th I knew that I was in for a summer of hard work.  I was thrust straight into the process of distilling rye whiskey and since then I have not looked back.  My internship consisted of two parts; a production aspect and also a sales/marketing aspect.  The production aspect of distilling whiskey is very time consuming; from mashing the grain to fermentation to then actually distilling the mash it takes a solid week of work.  However, there is a lot of down time in between those processes and therefore, many of my days consisted of hand filtering, bottling and labeling the whiskey to be sold into bars, restaurants and stores around the St. Louis area.  Along with that I would go on sales calls in the afternoons during the week.  Sales calls were a 4 to 5 hour process everyday. I would go to check on existing accounts as well as look into getting into many new establishments as well.  While there was tons of hard and tedious work involved there also came a lot of fun too.  Most weekends were times to get out to local places and do tastings to try and further market our product while enjoying ourselves at the same time.  Fun and hard work made these few weeks some of the best and most valuable weeks I have ever experienced.

Kyle Albertson SBIF Blog 2014 StilL 630After having gone through all but a week of this internship I really feel that I am ready to start thinking about starting something like this on my own – once I am graduated, of course.  This internship was able to give me a full prospective of the ins and outs of owning my own small business.  Luckily, because I was the second employee I was able to fully participate in every aspect and it was truly a great experience.

I would sincerely like to thank David Weglarz ’03 (Owner and Master Distiller of StilL 630), Scott Crawford, Wabash Career Services, and the Small Business Internship Fund for allowing this internship to become a reality for me.  I really encourage anyone looking to hone their skills in any aspect of a small business to apply! There definitely isn’t another internship out there like this one.

Hoffman ’16 Business Plan Impresses

Corey Hoffman ’16

Corey Hoffman ’16 - One of the major aspects of the LABB program was the business plans. For each of the two business plans we had to develop, we were divided into teams and had to develop a fully functional business plan (or at least what we were able to produce within the time restriction). For the first business plan, the group was divided into teams of three, and each group was given the task of developing a business plan for a restaurant. The catch was, one group had to do a food truck, one a sit down restaurant, one a franchise, one a bar, one a deli, and the last a café. This wide range of options led to some amazing creativity, a trait that appeared rather absent in many students’ initial surveys. After two weeks of many dedicated hours of work, the day to present had arrived. We were to present in front of a panel of judges, who each had tens of thousands of dollars in “play money” in which they could invest however they pleased. My group, consisting of myself and Weston Gregg ’16, created a business plan for a food truck called Golden Boy Burgers, located in Lafayette, IN. We were able to obtain the most investment money due to our low startup costs.

Using our experience from this first business plan project, we divided into new groups of four or five to create a business plan for any business of our choosing. The four groups did a recording studio, a 3D printing company, a CrossFit gym, and a social media marketing company. All groups had greatly improved from the first set of business plans, despite having one week less to do it. Other than the fact that the group sizes were roughly double those of the restaurant business plans, we were all much more experienced and understood much better what needed to be done and how to do it.

Through these business plan projects, we were able to virtually immerse ourselves in real world business, by developing financial plans, marketing strategies, brand development, and product. While there is obviously much more detailed matter that we were unable to cover due to the time restrictions, we were all able to take away a lot from these experiences, and can eventually implement them into our careers.

I would like to give a huge thanks to the Lilly Foundation and Roland Morin ’91 for making this program possible and also to the judges of each business plan for providing helpful feedback.


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