Ryan Anzalone ’16 – Wabash has countless benefits, but I have found that the liberal arts education alone falls short in terms of job preparation. The Liberal Arts Bridge to Business (LABB) is a perfect program for me because it has allowed me to get the business-focused education that I felt was missing from my normal Wabash experience.
This week was particularly interesting for me because we learned about marketing. We visited a firm called JMI and learned all about the world of auto sports marketing. A big thanks to Wes Zirkel ’98 for taking the time to share his wisdom and teach us about his experience with marketing. Everything about JMI was cool, down to the exotic car showroom which we got to look around in. Here’s a look at one of the awesome cars in the showroom.
Later that day, we went to Triton Brewery and got a grand tour of the facility. David Waldman ’93 followed his passion and founded Triton as a high quality craft brewery. I got to learn about the entire process of brewing starting from the water that comes into the building to the bottled beer which leaves the other side. David, we all had a great time at Triton and enjoyed learning about your career, as well as your time at Wabash.
Before this week started, I understood marketing as advertising primarily, but I learned that there is so much more to it. I’m not sure if I have enough creativity to be a good marketer, but I would definitely enjoy my work if it was my career. The LABB program has taught me and my peers so much in only three weeks, and we are all looking forward to the final four weeks. A special thanks to the Lilly Endowment which made this opportunity possible and to Roland Morin ’91 for pushing us all to work hard and continue to learn about the complex world of business.