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Keeping Spring Break Work Interesting

Howard W. Hewitt – Much is made about Wabash’s overseas immersion learning trips which happen over Spring Break and later this spring. Students are in Prague studying math. Another group has an exciting trip to really soak in New York City’s culture. A political science class is studying our federal government up close and seeing the sights of our nation’s capital.

The new spring break immersion learning experience is staying closer to home and tackling some tough work. Eleven students are spending the week in Indianapolis with Ken Turchi ’80 and learning about marketing. Click here to read the student blog on the marketing experience.

To keep the topic interesting the group met with a small coffee shop owner competing against Starbucks, visited the Indiana Pacers marketing director, and attended a Pacer game.

The group will hit the road from its Indianapolis base Wednesday and Thursday. Wednesday’s travel is to Muncie where a group of Wabash alums run a marketing firm. Thursday’s trip is to discuss marketing with the College Football Hall of Fame at South Bend. The students are scheduled to have dinner with small groups of alumni  in Muncie and South Bend.

While it’s not spending hours on the beach in Florida or even on the couch eating mom’s cooking, the students seem to dive in to the experience. Discussion and interaction in the classroom setting has been dynamic. But like many Wabash activities they seem to enjoy each other’s company, tackle each part of the day as a shared experience, and keep coming back for more.

That’s not unlike a typical week with regular classes on campus. This is the first year for the Marketing Immersion trip. It’s intense with an aggressive schedule. But it’s also a great complement to a student’s education – especially if they have an interest in business.

In photo: Marketing Immersion leader Ken Turchi.